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Social Media Marketing Integration
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Social Media simply refers to communication/publication platforms which are generated and sustained by the interpersonal interaction of individuals through the specific medium or tool; examples are Facebook, Twitter, and Linked In.
In addition to driving traffic and getting attention for your website, Social Media Marketing (SMM) also involves the process of promoting and spreading ideas among targeted audiences. SMM can also be used as a calculated tactic to nurture feelings or goodwill towards a specific event/website or business. Social Media Marketing is not merely about hitting the FrontPage of Digg or any other social news website. It is a strategic and methodical process to establish your influence, reputation and brand within communities of potential customers, readers or supporters.
Social Media Marketing has to be integrated into your overall marketing strategy with a specific objective in mind. We can help develop the marketing strategy that will effectively tie in the Social Media to ensure a streamlined process and consistent results.
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